C-R-M stands for Customer Relationship Management. ... At its simplestdefinition, a CRM system allows businesses to manage business relationships and the data and information associated with them.
CRMs can perform a wide array of tasks; if it appears anywhere in a customer’s lifecycle, a CRM will have a function for it. From building brand awareness and marketing, to finding and warming up leads, to managing customer purchases, offering service and support, through to nurturing a long-term relationship with your business, a CRM is a one-stop shop for everything you need to generate and manage your customers.
Each customer record in your CRM tells a story of how you acquired them, what, where, when and how they purchase from you, or interact with your company; and from that story, you can learn more about how to keep them coming back.
From basic contact details and transactions, to previous interactions and even social media activity, a CRM gives you a record of every interaction your company has with a customer, letting nothing slip through the cracks.
Not only does a CRM give you a centralized, organized place in which to store all of your customer data, it also gives you a full picture of your customers’ journey with your company, meaning you can see exactly where in the customer lifecycle they are at all times.
it's not limited to this